AUTO SAD-Siebel Administration Automation Tool

Auto Sad is a production support tool that automates and provides a faster mechanism to perform Siebel Administrative Tasks on clicks of some buttons on multiple servers.

Siebel Architecture involves the following Servers

• Siebel Server

• Siebel Gateway Name Server

• Siebel Web Server

These servers may or may not be on the same machine.

As a system administrator, one often has to do repetitive tasks such as

• Bouncing of Services(Starting or stopping services)

• Migrating SRF from one location to another

• Compilation of Siebel Repository File(SRF)

• Generate Browser Scripts.

To perform these tasks the Siebel Administrator needs to login into each server remotely and then execute them. If there are only a handful of servers, this task may not be very intimidating, but there are many times when there are many servers installed on separate machines. This is where Auto Sad comes into the picture which automates the whole process. Using Auto Sad, a Siebel Administrator can perform all the basic tasks by entering required values in their profile and then by click on buttons those tasks can be performed.

AUTO SAD tool involves various steps such as:

1. Login through sadmin credentials
2. Create/Edit Environment Profile
3. Generate batch Files for individual tasks
4. Execute Batch Files for the required tasks
5. Launch Siebel Thin Client

From the above screenshot, it is clear that the various administrative tasks can be performed easily by simply click of buttons thereby facilitating the Siebel administrator to work efficiently.Any organization implementing Siebel can make use of this tool to achieve faster and convenient way to perform Siebel Administrative Tasks thereby saving 30% of the time for deployment process.

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Computer and Telephone going hand in hand

Computer Telephony Integration (CTI) as the name suggests, is a technology that allows the interactions between a computer and a telephone to be integrated or synchronized.

CTI systems can take several types of inputs including a voice input from Interactive Voice Response systems (IVR) or email, fax and web etc.

Where is CTI used?
Depending on the business type and real time interactivity, we need to decide whether we can go with this approach.
For e.g. In an Online, Help/Solution providing firm, Tele-marketing centers or a Call Center the telephone usage would be high. This means if the business is telephone intensive then we might use this approach so that it would be easy to trace the calls and the caller information.

How to implement CTI in Siebel?
Depending on the business requirements either of the following approaches can be used to implement CTI setup for Siebel Call Center Application
It’s a faster approach as compared to the second one. It uses the vendor specific library which has the configuration parameters required for the setup.
This includes the development of certain customized web services and usage of the ASI s.

Example: Scenario where IVR triggers CTI
In our scenario, various methods of customized Business service for IVR trigger the middleware and the middleware further invokes the CTI module.
These methods need to be exposed as web services to publish them on the web at the host address. This host address is specified by the path which is same as the one where we need to get the CTI toolbar and CTI services enabled.
In all, the Business service methods act as the traversing points through which the CSR can navigate to the specified view, taking the output arguments from the function as the input CED (Caller Entered Digit) data for the CTI system.
CTI Applications:

What CTI can do and why is it preferred?

• Displays the complete call information

• Authenticates the caller

• Agent state information can also be displayed

• Can receive fax messages and route it to respective recipients

Greater efficiency
Dialing out automatically with a single mouse click from a computer saves time and is more accurate.
Staff can handle more calls in a given period of time.

Logging calls, allows monitoring the effectiveness of :

• Operating procedures

• Individual staff members.

• Improved Customer Service

• Receiving customer details on screen at the same moment you receive the incoming call.

• Automatically seeing key details about that customer.

• Automatic call distribution (ACD) automatically answers calls with a voice menu, and uses caller responses to route incoming calls.

Challenges in setting up a CTI Systems:

If IVR is used for triggering purposes, then the Web service response time can be a hurdle in case of screen pops configured in the CTI system.

There could be some cases, where the vanilla views can’t be used for displaying the complete info, so lot more customizations are to be done.

Navigating between various screens could be time consuming.Screen transfer between agents could be difficult to implement.As the implementation (Middleware used) is Vendor dependent, the functionalities and services provided also differ. Hence, there is a difficulty in choosing among the various vendors.

As the CTI services are server dependent, there is always a difficulty in maintaining those IC servers
Network congestion could also hamper the CTI response time.

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Sales Cycle & Siebel Sales Application

Introduction to Sales Cycle
Sales Cycle plays a critical role in Customer Relationship Management. It is critical in a way because it is the initial point of contact for any customer. For any CRM application it is important to understand the Sales Cycle. The Sales Cycle starts from Prospecting and ends when a deal is closed and the revenue is realized.
There are various steps involved in an end-to-end Sales Cycle.

1. Prospecting:It involves creating the target database.
2. Lead Generation: A lead is an expressed interest shown by the prospects. It is used by a sales agent to determine whether there is a potential for some sales opportunity.
3. Opportunity Creation: nce a lead is qualified, an opportunity is created.
4. Quote Generation: Sales agent prepare quotes to communicate prices, discounts and special offers that are associated with a product/service which is part of a sale.
5. Order Creation:Once the quote is accepted it is converted into an order.
6. Closure:The deal is closed once the order is created.

The Sales Cycle may differ to some extent depending upon the type of business. But a typical sales cycle would follow the above mentioned steps.
Mapping the Sales Cycle with SIEBEL Sales Application
Following are the important business entities involved in Siebel Sales Application:

1. Accounts
2. Contacts
3. Opportunities
4. Quotes

The lead that is generated through various sources is captured in Accounts screen. It captures the details like – Account Name, Address, Status of the Account (i.e. whether the Account is active/inactive, Qualified, contract pending etc), Account Type (i.e. whether the Account holder is an existing customer, Business, Competitor or Vendor etc.) within the Account Screen.
The Accounts Screen is then linked to Opportunities, Contacts and Quotes.
The Opportunities Screen will have the details such as opportunity name, account name to which it is associated, revenue that could be generated from the opportunity, sales stage (prospecting, qualification, closing, lost), name of sales team, lead quality(excellent, very high, high, fair, poor) etc.
The Contacts Screen will have details such as name of the person, phone number, job title, name of the account, address etc. The Quotes Screen will have details related to the quotes that have been generated for a particular order.
The quotes may undergo some iteration if there is any negotiation between the two parties. A Quote Screen will typically have the Quote name & number, Revision, date of creation, name of the account to which it is associated, name of sales rep, Status (whether the quote is approved, accepted, in-progress, active etc.)

Advantages of Siebel Sales Application
Following are the advantages of Siebel Sales Application:

1. Siebel Sales simplifies and optimizes the task of planning and managing the sales process by providing complete visibility into the sales cycle, helping companies to plan and manage effective selling activities.
2. By bringing business activity information closer to the user, displayed in one place, sales people can find what they need to work on and then quickly navigate to that object within the application.
3. Each organization may use slightly or sometimes greatly different terminology. Often applications will use industry standard terminology that is not necessarily applicable to a particular organization. Customization allows each customer to use their own chosen terminology. This way it cuts down on time that is required to train users on what each field is for and thus allowing for a more seamless transition to a new application.

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BI Publisher Highlighted

I want a single application to print my reports, invoices, checks, labels etc. and also want the same application to send these to different destinations like printer, fax and e-mail. These reports should contain:

• Graphs
• Tables in highly formatted fashion like table headers should be repeated on each page
• Section totals
• Page totals
• Should have headers and footers
• Should have conditional formatting
• Cross Tab Support
• Easy to create templates

These are my requirements for reporting. All of these can be fulfilled very easily in Analytics dashboards, but, when it comes to printing, dashboard is not a very good choice. For these reports BI Publisher is a perfect solution. Oracle BI Publisher is a Standalone and Platform Independent reporting tool which creates highly formatted printable reports. Oracle BI Publisher uses Template for formatting purpose .Templates can be created in MSWORD, ACROBAT, EXCEL and many other Formatting Tools.
It takes the data from the source, formats it suitably using Template and prints it in different formats such as PDF, EXCEL and HTML.

The Formatted Reports can be published over Printer, Fax or Internet.Oracle BI Publisher overcomes the shortcomings of Siebel Analytics when it comes to Printing of a Report. It provides a unified solution to the above mentioned requirements, hence reduces cost, complexity and manpower.

It can use data from any source which provides JDBC connection like HTTP XML feeds, web services, file data sources. It is pre integrated with OBIEE Suit. You can also use requests developed in OBIEE as the sources of data for BI Publisher.

Data sources for BI Publisher.
BI Publisher can have many sources like OBIEE, Oracle Database, SQL Server, XML and various other data sources are supported by BI Publisher.

• SQL Query: A connection to a database has to be specified for SQL Query. Then a query to retrieve the required data is fired on the database. Bi Publisher also provides a feature called Query Builder.
• BI Answers: It uses Dashboard requests as the data source.
• Web service: It uses a web service which returns data as its data source.

Creating report templates in BI Publisher
Report templates can be created in RTF Format as well as PDF format. To create templates in RTF format you need to have any text editor with RTF support like MS Word, for PDF template, you need to have any tool which gives facility of PDF creation like Adobe Acrobat Professional.On installation, the BI Publisher Template Builder integrates itself with MS Word.

To create a simple RTF template, load the XML containing your sample data by clicking Data->Load XML Data on Template builder toolbar. Once the data is loaded, you can put the data fields in the template. You can provide groupings, conditional formatting and conditional regions. We can also use the wizard to create tables, crosstabs, and charts. Preview of the report is possible with sample data available in PDF, RTF, PPT, HTML and Excel formats. After creating these templates, these templates have to be uploaded to the server to be used by the report. The output format of reports can also be restricted; we can tell the BI Publisher to output report as only PDF and no other format.

Other features of BI Publisher

• Provides a facility of LOV (List of Values) so that data in a report can be filtered according the value selected in LOV.
• Different layouts for same report are supported.
• Bursting, split a report based on a key in the report data and deliver a report based on the second key in the report data.

– Inputs from Anand M

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Oracle Fusion Middleware

Applications can be integrated using either of the following integration solutions:

• P2P (Point To Point) – It involves creating a direct connection between each pair of application to be integrated.
• Hub-and-Spoke – It involves connecting each application to a central integration server running middleware.

In comparison to P2P integration strategy, Hub-and-Spoke methodology is preferred. Adding an additional application requires only one new data transport to and from the integration server. The numbers of data transports are reduced from n² to n.

Oracle provides a strong Integration Server architecture known as Oracle Fusion Middleware Service Oriented Architecture (SOA) suite. This architecture comprises of Oracle Application server, Enterprise Service Bus (ESB), Business Process Execution Language Process Manager (BPEL PM) and other components for security, BI, administration, monitoring etc.

1. Oracle Application Server provides a J2EE container for other applications and third party applications.
2. ESB is an engine which routes and transforms the data. It can have multiple data entry points.
   Example – The source and target systems are having different schemas. Data transformation can be done using Siebel data mapper and can be transported using the Business Service. The same requirement can also be solved using ESB service. Apart from this, ESB service can be initiated from Siebel CRM after importing the “wsdl” of the Outbound Web Service.
3. BPEL PM automates the business processes across multiple applications. It uses a visual coupled with programmatic constructs.
   Example – Combined information from Siebel CRM, Credit Card Company and a shipping company to generate final form of order. BPEL PM can be used to orchestrate and automate these multiple applications using a single entry point.

SOA suite resides on the Integration Server (IS). Siebel CRM lies on one side of the IS and third party applications reside on other side of the IS. Siebel can thus behave as a Sender or Receiver.

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Ask the Expert

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